Official Website : http://www.forceone.co.in
Approx Price : Rs 10,65,219/-Ex-Showroom Price in Delhi
Coming from the garage of a manufacturer who has been known for its commercial vehicles like the Matador launched nearly half a century ago, the Minidor, Trax and the hugely inspiring (for those who actually sampled one) Gurkha, its first passenger vehicle the Force One is ‘something’ to watch out for. Despite established players in the segment like Mahindra with its Scorpio and now XUV 500, Ford with its Endeavour, Toyota with Innova, and Nissan with its stylish X-Trail, Force Motors’ Force One manages to hold its own in this tightly contested segment.
The Force One is super spacious, both in terms of hauling passengers and your (and perhaps your neighbour’s as well) monthly grocery. It has a ginormous glovebox and loads of cubby holes all round for storing knickknacks. The 2.2-litre common rail diesel Daimler engine produces plenty of torque that kicks in at just the right rpm and stays there through the rev range.
With features like progressive cruise control, independent air conditioning for occupants on all three rows of seats, leather interiors, parking sensor, brake pad wear indicator and a suspension kit from Lotus, the Force One is loaded to the hilt. All this at a price of Rs 10.65 lakh (ex-showroom Delhi) makes it an attractive buy. With minor quality glitches getting ironed out and a strong after-sales set-up, this butch and burly SUV might be a Force to reckon with.
In August, Pune-based Force Motors took the first step towards changing its commercial vehicle producer image when it forayed into the potentially sound passenger car segment of the Indian market with Force One SUV. The debut SUV production allowed the company to play safe in the market by taking cover under the rapidly growing umbrella that offers innumerable opportunities irrespective of the position of car maker. As per the concrete plans, Force Motors is all-set to showcase two variants of its flagship model during the Delhi Auto Expo in January 2012.
Prasan Firodia, Managing Director, Force Motors said, “We will show a four-wheel drive and a concept luxury weekend getaway versions at the Auto Expo, with the latter having luxurious interiors. We will also show a new 26-seater monocoque bus which will go into regular production by April 2011.”
Pune-based Force Motors, maker of light commercial vehicles, marked its entry into the passenger vehicle segment on Friday with the ‘Force One’ Sports Utility Vehicle.
Priced at Rs 10.65 lakh (Delhi), the SUV is the first product from its new portfolio — which will later include more UVs and a multi-purpose van as well. The SUV will largely compete with the Mahindra Scorpio, and the Tata Safari.
The company, which is using a drivetrain technology sourced form Mercedes-Benz for the SUV, has also roped in Amitabh Bachchan as the brand ambassador for the Force One.
“The designers and engineers working on the ‘Force One’ had a tough brief to develop an SUV for the discerning Indian buyer. Technologically advanced, great road presence, excellent ride and handling, immense space creating comfort at a very competitive price are some of the features we have focused on,” said Mr Prasan Firodia Managing Director, Force Motors.
Force Motors expects to sell 4,000 units of the SUV in the first year in a market with a size of 70,000 units a year, largely because its dealership network is limited to a few cities. By September end, the automaker will have 22 outlets, expanding that to 50 by December.
The company plans to spend around Rs 1,000 crore in the next two years to develop passenger and commercial vehicle products.